BRANDING DIGITAL EDITORIAL PACKAGING
air up rebrand
Developing a new strategic direction and voice for everyone’s favourite
scent-based water bottle.
Studio: Mother Design
Role: Copy Director
Tasks: Strategy, Visual Identity, Verbal Identity, Messaging Strategy
Everand rebrand
Banishing book snobbery, putting my book history degree to good use,
and crafting a rallying new voice for literature subscription service Everand.
Studio: Mother Design
Role: Copy Director
Tasks: Narrative Development, Verbal Identity
Scribd rebrand
Positioning online document repository Scribd as Life’s Bibliographer
and creating a reference-inspired brand identity.
Studio: Mother Design
Role: Copy Director
Tasks: Strategy, Visual Identity, Verbal Identity
PizzaExpress Voice
Developing a jazz-inspired voice persona and set of guidelines
for the UK’s beloved pizza restaurant.
Studio: Mother Design, Mother London
Role: Copy Director
Tasks: Verbal Identity, Messaging, Comms, Workshops
Tails.com Rebrand
Shaking up the tailored dog food category with a complete rebrand
for Tails.com.
Studio: Mother Design, The Or
Role: Copy Director
Tasks: Strategy, Visual Identity, Verbal Identity
Jagermeister Voice Development
Unifying a global powerhouse with a singular brand persona and
writing guidelines.
Studio: Mother Design
Role: Copy Director
Tasks: Verbal Identity
Rollr Branding
Proving that doing good can feel good too with refillable
deodorant, Rollr.
Studio: Mother Design, Broody
Role: Copy Director
Tasks: Strategy, Verbal Identity, Product Messaging
TUI Voice Development
Crafting guidelines, messaging strategy and voice strategy for
every travel occasion (and interruption).
Studio: DesignStudio
Role: Senior Writer
Tasks: Verbal Identity, Messaging Strategy, Writing Workshops
Pickle House
Creating a member’s club inspired brand for London’s beloved
pickle juice company.
Studio: Mother Design, Broody
Role: Copy Director
Tasks: Visual Identity, Verbal Identity, Packaging Copy