you can do is say it well.
You owe your audience that. Because this world? It’s filled to
the very brim with words. Words here, words there. Telling us
the best way to brush our teeth, which films are worth our time
and where to spend our money. There’s a lot out there, but
little of it is quality writing. If you’re going to add to all of the
noise, give people something to think about.
I’ve spent the last decade helping all kinds of businesses use
words in interesting ways. Whether that’s by crafting their
brand narrative, developing their voice or by creating pieces
big and small. Lately, I’ve been doing it on a freelance basis
from my home in Toronto. For clients outside of TO, I’m happy
to be flexible with working hours (here’s looking at you, UK).
For clients in TO, please let me into your office, I’m lonely.
Things I can help you with: Voice development, Brand Ideas &
Narrative, Naming, Writing Workshops, Headlines & Social Copy,
Longform Content, UX & Website Copy
Career at a glance:
Copy Director, Mother Design (UK)
(Clients: Everand, KFC, Jagermeister, PizzaExpress, Marks & Spencer, Scribd, Tails.com, air up, Rollr, Pickle House, SlideShare, Amazon Prime)
Senior Writer, DesignStudio (UK)
(Clients: TUI, Casavo, Careem, Women’s Rugby, Fora, Airtm, Eurostar)
Senior Creative, Phantom (UK)
(Clients: Google, Sony Music, Alamy, Nando’s, YouTube, Financial Times, Harness, Foundervine)
Copywriter, MSL UK
(Clients: Unilever, AB InBev, HSBC, EY, Lloyd’s Banking Group, GSK)
Junior Copywriter, Weber Shandwick Canada
(Clients: Tylenol, Reactine, McCormick, Harley Davidson, McDonald’s, Roche, Sport Chek)