Life’s Bibliographer
Scribd is a digital document repository with 2 million active contributors and over
170 million documents on everything from modern washing machines to ancient botany.
If you’ve ever used the internet, you’ve likely used Scribd. The trouble was, you probably wouldn’t
remember it. We were tasked with rebranding the platform, turning into the
first port of call for people who needed to know absolutely anything.
Scribd is a digital document repository with 2 million active contributors and over
170 million documents on everything from modern washing machines to ancient botany.
If you’ve ever used the internet, you’ve likely used Scribd. The trouble was, you probably wouldn’t
remember it. We were tasked with rebranding the platform, turning into the
first port of call for people who needed to know absolutely anything.
For those who understand deeply
The world is fixated on quick results. Learning about
complex histories in 30 second videos. Taking opinions as
gospel. But there are people out there who still want to
understand things. Not on surface level, but to truly know a
subject and its nuance. Those are our people.
We used referencing as an apt metaphor for the way information
and ideas connect to one another, as well as the role Scribd
plays in people’s lives. Just as you would a bibliography, you
can scan through the site to get additional information on topics
you’re interested in. This metaphor comes to life throughout
brand elements and in our pragmatic tone of voice, which borrows
annotations, formalities and symbols from bibliographies, stating
things directly while using compelling detail.
the brand experience. From the first sign up email, to CTAs
and beyond.
Special thanks to: Andy Bell (Client Director), Georgia Ogden (Project Manager), Sophie Stucke (Strategy Director),
Alec Mezzeti (Design Director), Tor Ronald (Senior Designer), Saskia Wood (Designer), Iain Acton (Motion Director)
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