You have good taste
The hard seltzer market is crowded, and most brands promise
the same things—low calories, low fuss. But whenever Social founders
Brad & Josh tried them, they weren’t satisfied with the most important
aspect of a good drink. The taste. So they created Social, the hard seltzer
with a smooth apple base. I helped them with their tone, packaging and
tagline, celebrating the weird and wonderful things that happen when
you get social with friends.
Special thanks to: Michael Crosbie (Creative Director)
BACK TO WORK
The hard seltzer market is crowded, and most brands promise
the same things—low calories, low fuss. But whenever Social founders
Brad & Josh tried them, they weren’t satisfied with the most important
aspect of a good drink. The taste. So they created Social, the hard seltzer
with a smooth apple base. I helped them with their tone, packaging and
tagline, celebrating the weird and wonderful things that happen when
you get social with friends.
Special thanks to: Michael Crosbie (Creative Director)
BACK TO WORK