There’s plenty here, but what d’you wanna see?

BRANDING DIGITAL EDITORIAL PACKAGING

air up rebrand

Developing a new strategic direction and voice for everyone’s favourite
scent-based water bottle.

Studio: Mother Design

Role: Copy Director

Tasks: Strategy, Visual Identity, Verbal Identity, Messaging Strategy

Everand rebrand

Banishing book snobbery, putting my book history degree to good use,

and crafting a rallying new voice for literature subscription service Everand.

Studio: Mother Design

Role: Copy Director

Tasks: Narrative Development, Verbal Identity

Scribd rebrand

Positioning online document repository Scribd as Life’s Bibliographer

and creating a reference-inspired brand identity.

Studio: Mother Design

Role: Copy Director

Tasks: Strategy, Visual Identity, Verbal Identity

PizzaExpress Voice

Developing a jazz-inspired voice persona and set of guidelines

for the UK’s beloved pizza restaurant.

Studio: Mother Design, Mother London

Role: Copy Director

Tasks: Verbal Identity, Messaging, Comms, Workshops

Tails.com Rebrand

Shaking up the tailored dog food category with a complete rebrand

for Tails.com.

Studio: Mother Design, The Or

Role: Copy Director

Tasks: Strategy, Visual Identity, Verbal Identity

Jagermeister Voice Development

Unifying a global powerhouse with a singular brand persona and

writing guidelines.

Studio: Mother Design

Role: Copy Director

Tasks: Verbal Identity

Rollr Branding

Proving that doing good can feel good too with refillable

deodorant, Rollr.

Studio: Mother Design, Broody

Role: Copy Director

Tasks: Strategy, Verbal Identity, Product Messaging

TUI Voice Development

Crafting guidelines, messaging strategy and voice strategy for

every travel occasion (and interruption).

Studio: DesignStudio

Role: Senior Writer

Tasks: Verbal Identity, Messaging Strategy, Writing Workshops

Pickle House

Creating a member’s club inspired brand for London’s beloved

pickle juice company.

Studio: Mother Design, Broody

Role: Copy Director

Tasks: Visual Identity, Verbal Identity, Packaging Copy