When you’re sick, you don’t want to leave the house. You don’t want to cook.
You just want to be taken care of.  So we set out to bring back the nostalgic feeling of
being looked after by a parent. Partnering with Freshii and Just Eat, we created custom
care packages, delivering warm soup and Tylenol to Canadians with colds.*

We created a series of short videos for social using IRL miniatures. Getting paid
to go miniature shopping was a fun consequence. We also included a get well
soon card and Tylenol coupon in every package.  

*this was before you could get groceries delivered with the touch of a button, so it felt pretty cool at the time.












Special thanks to: Amanda Wood (Creative Director)  








BACK  TO WORK