10 Years of 1D
The digital scrapbook we made to celebrate a decade of One Direction sort of
broke the internet. Or, at the very least, the record for Sony Music’s most
successful project to date.
Fans could navigate through the scrapbook (filled with never-before-seen footage and content)
and favourite things they liked. There were plenty of easter eggs, they could move
things around and find hidden notes underneath content. At the end, they got a custom mixtape
based on things they interacted with throughout the experience. This took weeks of sifting through
the Sony archives for content. Take me to your next One Direction trivia.
The digital scrapbook we made to celebrate a decade of One Direction sort of
broke the internet. Or, at the very least, the record for Sony Music’s most
successful project to date.
Fans could navigate through the scrapbook (filled with never-before-seen footage and content)
and favourite things they liked. There were plenty of easter eggs, they could move
things around and find hidden notes underneath content. At the end, they got a custom mixtape
based on things they interacted with throughout the experience. This took weeks of sifting through
the Sony archives for content. Take me to your next One Direction trivia.
Doja Cat’s Planet Her Launch
In anticipation for Doja’s new album, we created an out-of-this-world
digital experience that took people on a rocket ride straight to Planet Her. Fans connected their Spotify,
then the website analysed how big of a fan they really were. Different levels of fandom got different rewards,
with the most dedicated Doja listeners getting early access to snippets of songs.
Special thanks to: Zuki Sedgley (Creative Director), Sakura Rimal (Senior Designer), Ollie Barbieri (Creative Technologist)
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