To illustrate the power of 360 branding, the team at Mother Design
created a custom scent. But a fragrance from a branding studio without a brand
felt...wrong. As always, if we were going to design a look and feel, we
were going to do it our way.

The scent was called The Garden, which got us into a pretty whimsical space.
Doing away with the self-important, sophisticated tropes you’ll find in
fragrance,we landed on a theme as un-pretentious as they come. Nursery Rhymes.
We thought it relevant, as our industry is obsessed with storytelling, and
it harks back to one of the first moments we all learned the
power of a good story.